ComicsAlliance Design Critique: The New DC Comics Logo
By Dylan Todd
Last Friday, news leaked that DC Comics had filed paperwork to register a new trademark. As with any news regarding change in comics, the tiny, black and white logo that accompanied said paperwork was greeted with a mixture of surprise and blind fanboy indignation. (Mostly the latter, as was the case throughout history) As the news continues to develop, it looks like the DC “spin” logo, launched in 2005, is on its way out to make room for this new logo.
As a professional graphic designer, part of my job is to pick things apart in my work and the work of others, to try to figure out what works, what doesn’t and what’s just downright weird about whatever piece is in front of me. Critiques are a part of the creative process. So let’s take a look at this new DC logo and see how it stands up.
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Interesting examination of DC’s new (terrible) logo, as well as of logos in general. Personally, I never made the the connection that it’s suposed to look like a turned page until the article said so; I was much quicker with the sticker-pulled-off-the-toilet-seat-cover interpretation.
